As a Production Coordinator with experience in digital marketing, I’ve had the opportunity to lead and manage push notification campaigns that engage and retain users. While my main focus is coordinating production workflows, I’ve developed a strong understanding of how digital campaigns can drive meaningful connections with target audiences. By tailoring messaging and timing, I've been able to optimize campaigns for better user interaction and app retention. While most of our messaging is humorous in nature, these campaigns have allowed me to learn firsthand how to measure performance, adjust strategies on the fly, and deliver content that resonates with users to increase app retention.

Here’s a few examples of the top performing push notifications and in-app popups that I wrote and creative directed using our in-house GIFs and Ecards.